It seems the issue was missing height and width in the actual svg file out of illustrator, I have to open it in a text editor and manually set the size to match the canvas size and then it will import.
I'm having another issue though, I downloaded the bundled fonts and templates, installed the fonts, but get an error, for OCRA doesn't work when I open a template, I can verify that it's installed correctly, but can't get the error not to display... any ideas? I'm on Mac and dropped the downloaded folder into fontbook